Présentation

Created in 2018, Premium Brands is a subsidiary of Hudson Holding which is a leading, award-winning representative of global brands in North Africa. Nike, Converse, Tommy Hilfiger and Umbro are some of the key brands currently managed by the Maltese group.

In Algeria, we exclusively represent Nike, Converse, and Urban Jungle. We are B2B & B2C apparel and footwear distributor and have expertise in branded fashion and sport brands.