Marketing Research Manager Algeria

  • Nom de l'entrprise British American Tobacco Algérie
  • Secteur d'activité Services
  • Lieu de travail Alger, Algérie
  • Date d'expiration 18 Février
  • Nombre de postes 01 poste ouvert
  • Niveau de poste Responsable d'équipe| Manager / Responsable département| Confirmé / Expérimenté
  • Niveau d'étude (diplome) Licence (LMD), Bac + 3| Master 1, Licence Bac + 4| Master 2, Ingéniorat, Bac + 5
  • Type de contrat CDI

British American Tobacco is all about freedom of choice — whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success.   We started trading tobacco over a hundred years ago. Today, we’re a multibillion dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too. 

There’s no doubt our industry is controversial — we’re the first to admit that. But rest assured, we take a responsible approach to our trade. In each of our markets, we observe every local law regarding tobacco (in many cases going further through our own voluntary code). Not only that, we treat our farmers fairly, invest in the environment and help to sustain local communities.

We also excel at developing our own people into leaders of the future. As a firm with a high-performance culture, we’ll expect a lot from you. But we’ll support you every step of the way to help you deliver. If you’re passionate and ambitious, rapid career progression is a reality here. And because we’re such a large firm (we employ more than 55,000 people worldwide), there are plenty of exciting opportunities for you to develop a truly extraordinary career.

PURPOSE STATEMENT:

  • Ensure constantly gaining consumer and customer insights to show business opportunities and to feed into for improvement of marketing deployment model.
  • Conduct market research in line with Area and EM agenda and drive the business to consumer centricity.
  • Validate Research tools & methodologies with Area Team

Operational:

  • Lead the development of in market consumer, customer and competitor insights by:
  • Ensuring delivery of actionable and forward looking insights.
  • Developing and maintaining comprehensive competitive analysis.
  • Conduct market research in line with Area and EM agenda:
  • Ensure all the market researches methodologies are in line with End Market context
  • Ensuring research briefs are addressing consumer centric business needs.
  • Drive the delivery of the Insights Learning to feed into the marketing team operational plans, to improve deployment plans
  • Provide input into marketing projects in related areas to ensure the timely input of a consumer centric perspective and up to date findings.
  • Provide insights to understand consumer behaviour, perceptions and needs in relation to the product landscape

Leadership:

  • Ensure forward-looking, actionable insight delivery through robust research methodologies and make sure insights are integrated into the marketing plans.
  • Ensure a consumer centric approach within the organization by leading related researches.

Management:

  • Manage all research projects in line with end market needs in terms of time delivery and quality of the study
  • Design, implement, control, analyse, interpret and report research projects following ORACLE guidelines, within time and budget.
  • Ensure all the researches are adjusted in terms of end market regulatory context.
  • Ensure research budget are allocated to the consumer centric projects that can lead the marketing team deployment plans.
  • Ensure a consumer centric approach within the organization by leading related researches.

Relationship:

  • Ensure effective relations within the Strategic Planning & Insights team and cross functional networking to develop effective and integrated insights.
  • Support methodology development by providing input based on practical experience within the End Market.

Innovations:

  • Continually improve the quality of insights, tools and processes within the function to optimise strategic contribution to business decision making.

Profil recherché:

  • BSc Degree preferably in Psychology, Sociology, Economics or Statistics.
  • Fluent English language ability.
  • Working knowledge of basic psychological theory.
  • Minimum of three years SP&I experience in a leading FMCG company or
  • Multinational Research Agency covering all aspects of research methodologies and principles including both conventional and state of the art techniques and their application in the Consumer research area.
  • Comprehensive knowledge of SP&I Common Platforms, Best Practice methods & procedural systems.
  • Experience in managing a research budget and in selecting and managing external suppliers.
  • Effective communication and presentation skills.
  • High level of attention to detail, thorough analytical skills, rational decision making, objectivity, creativity and good negotiation capacity. 
  • Strong interpersonal skills and being a ‘team player’ are essential.
  • In a documented regular situation with military administration 

 

  • Nom de l'entrprise British American Tobacco Algérie
  • Secteur d'activité Services
  • Lieu de travail Alger, Algérie
  • Date d'expiration 18 Février
  • Nombre de postes 01 poste ouvert
  • Niveau de poste Responsable d'équipe| Manager / Responsable département| Confirmé / Expérimenté
  • Niveau d'étude (diplome) Licence (LMD), Bac + 3| Master 1, Licence Bac + 4| Master 2, Ingéniorat, Bac + 5
  • Type de contrat CDI