Marketing Planning Executive

Vous ne pouvez pas postuler à une offre expirée
  • Nom de l'entrprise British American Tobacco Algérie
  • Secteur d'activité Services
  • Lieu de travail Alger, Algérie
  • Date d'expiration Hier
  • Nombre de postes 01 poste ouvert
  • Niveau de poste Confirmé / Expérimenté
  • Niveau d'étude (diplome) Master 1, Licence Bac + 4| Master 2, Ingéniorat, Bac + 5
  • Type de contrat CDI

Job Purpose and Key Deliverables

BUSINESS RESULTS

  • Provide tactical and strategic counsel & insight to the Marketing Leadership Team & TM&D organisation to support effective business decision making.
  • Translate market insights & marketing research into accurate & scientific forecasts that forms the keystone of an effective integrated business planning cycle.
  • Ensure the development of an integrated cycle plan (brand and trade activities) consistent with consumer and customer segment needs
  • Contribute to the strategic planning process through the delivery of accurate & realistic long-term forecasts.
  • Continuously provide and implement clear plans to ensure brands availability and freshness in all trade channels with zero tolerance for Out-Of-Stocks.
  • Support the development of brand and trade programs increasing effectiveness and efficiency of planning.
  • Support the development of Coplan and input to SOP by providing timely information on sales volume, demand forecasts, segment share projections.
  • Satisfy periodic and ad hoc marketing information requirements on time and in full.
  • Maintain a central reporting database for Marketing, effectively supporting informed decision making.
  • Track & report on marketing performance.
  • Continuously look for innovative approaches to strategy development, refinement and communication.
     

WORKING RELATIONSHIPS

  • Internal: End Market / Marketing Functions; Area SP&I team;
  • External: Close working relationships with market information suppliers in order to collect in-depth high-quality data for the development of market insights.

Essential requirements:

  • University graduate with Bachelor in Marketing, Statics or Economics.
  • Ideally not less than two years' experience in Planning & Demand with a focus on tobacco or a similar FMCG category.
  • Fluent English language ability.
  • Highly IT literate.
  • In depth working knowledge of advanced statistical and forecasting techniques. Should be capable of both building and validating relational models.
  • Good understanding of both short and long term forecasting processes.
  • Experience of interpreting and analysing marketing information data and reading trends and eventual presentation and communication of conclusions to senior management in an effective way for adequate response.
  • High level of attention to detail, thorough analytical skills, rational decision making, objectivity, creativity and good negotiation capacity.
  • Strong influencing and interpersonal skills and being a ‘team player’ is essential.
  • A high level understanding of the products, customer base, market place and the manufacturing system.
  • Effective communication, presentation and facilitation.
Vous ne pouvez pas postuler à une offre expirée
  • Nom de l'entrprise British American Tobacco Algérie
  • Secteur d'activité Services
  • Lieu de travail Alger, Algérie
  • Date d'expiration Hier
  • Nombre de postes 01 poste ouvert
  • Niveau de poste Confirmé / Expérimenté
  • Niveau d'étude (diplome) Master 1, Licence Bac + 4| Master 2, Ingéniorat, Bac + 5
  • Type de contrat CDI