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Trade marketing representative

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  • Lieu de travail Tunis, Tunisie
  • Date d'expiration 12 Août
  • Niveau de poste Responsable d'équipe| Confirmé / Expérimenté
  • Secteur d'activité Services
  • Niveau d'étude (diplome) Licence (LMD), Bac + 3| Master 1, Licence Bac + 4| Master 2, Ingéniorat, Bac + 5
  • Nombre de postes 01
  • Type de contrat CDI

Working at BAT:

  • British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
  • Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
  • If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.

PURPOSE STATEMENT:

  • Being at the forefront of our business in Tunisia, the role of Business Development Executive is to be the main point of contact with our stakeholders in Tunisia helping achieve our growth objectives. The Country strategy is therefore built around three core competencies;

(1) Stakeholder Management and effective engagement,

(2) Adult Shopper Marketing and

(3) Customer Management. These are reinforced through peoples capabilities.

 The purpose of this role is to build and maintain the required growth capabilities within the organisation to ensure effective development and execution of the country strategy.

PRINCIPAL ACCOUNTABILITIES :

  • Build and maintain win-win relationship with key stakeholders at the Monopoly including programmes and contract development.
  • Improve business capability areas critical to enabling country strategy including forecasting accuracy and Supply Chain.
  • RTM  Develop adequate RTM strategy and distribution model together with the Monopoly agencies in order to improve the sell-in of BAT brands.
  • Shopper Marketing - Lead development and implementation of brand programmes based on shopper insights to support the sell-out.
  • Customer Management Lead development of customer programmes and efficient investments based on customer and channel insights as well as competitive benchmark.

 

ADDITIONAL INFORMATION :

 

i.       Context/Environment :

 

  • Tobacco industry in Tunisia is run through a Monopoly model supplying regional and local Government warehouses and where competition is constituted of major Tobacco companies available in the country through international brands as well as historic strong local brands.

 

i    Knowledge, Skills & Experience Required :

 

  • Minimum 5 years experience in similar position is required for this role.
  • Marketing degree from reputable business school
  • Stakeholder management
  • Route to market & Shopper Marketing
  • Customer Engagement

 

Key Success Factors :

 

  • Leadership
  • Negotiation skills
  • Management of forecasting accuracy
  • Autonomy
  • Brand Awareness
  • Return on Investment

  Working Relationships :

   Internal:

  •   Maghreb cluster: Country Manager, Head of Marketing, Head of Brands, Head of Trade, Supply Chain team
  • TM&D Business Development Manager

 External:

  • Monopoly agencies
  • Local agencies

 

 

Vous ne pouvez pas postuler à une offre expirée
  • Lieu de travail Tunis, Tunisie
  • Date d'expiration 12 Août
  • Niveau de poste Responsable d'équipe| Confirmé / Expérimenté
  • Secteur d'activité Services
  • Niveau d'étude (diplome) Licence (LMD), Bac + 3| Master 1, Licence Bac + 4| Master 2, Ingéniorat, Bac + 5
  • Nombre de postes 01
  • Type de contrat CDI

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