Regional Sales Manager

Vous ne pouvez pas postuler à une offre expirée
  • Lieu de travail Cheraga, Alger, Algérie
  • Date d'expiration 05 Juillet 2018
  • Niveau de poste Responsable d'équipe| Confirmé / Expérimenté
  • Secteur d'activité Services
  • Niveau d'étude (diplome) Master 1, Licence Bac + 4| Master 2, Ingéniorat, Bac + 5
  • Nombre de postes 01
  • Type de contrat CDI

Working at BAT

British American Tobacco is all about freedom of choice — whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success.   We started trading tobacco over a hundred years ago. Today, we’re a multibillion dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too.
There’s no doubt our industry is controversial — we’re the first to admit that. But rest assured, we take a responsible approach to our trade. In each of our markets, we observe every local law regarding tobacco (in many cases going further through our own voluntary code). Not only that, we treat our farmers fairly, invest in the environment and help to sustain local communities.
We also excel at developing our own people into leaders of the future. As a firm with a high-performance culture, we’ll expect a lot from you. But we’ll support you every step of the way to help you deliver. If you’re passionate and ambitious, rapid career progression is a reality here. And because we’re such a large firm (we employ more than 55,000 people worldwide), there are plenty of exciting opportunities for you to develop a truly extraordinary career.


Job purpose and key deliverables:

  • British American Tobacco currently has an exciting new opportunity for a Regional Sales Manager, to be based in Algeria office on a permanent basis.
  • The role's primary focus is to support and develop a designated team of Area Managers, Area supervisors & Trade Representatives to deliver trade strategies and objectives within our trade coverage footprint. This role requires the holder to take ownership of a broad geographical region which will comprise of a number tobacco selling outlets/customers. The Regional Manager (RM) will develop specific business strategies/plans to optimize the Distribution, Display and Dialogue opportunities for BATA Brands across the various Channels- Retail, Semi Wholesale & Key Wholesalers. 
  • The RM will also be responsible for the operational delivery and performance of our third-party sales partner /distributor ensuring that they are on track in the achievement of regional objectives e.g.
  • Volume, brand coverage and DSS productivity targets
  •  To formulate a cohesive regional plan that touches across all trade channels and supports the achievement of Trade and Brand Plans (retail, semi wholesale & Key wholesale).
  • Implements the plan to achieve regional objectives – Distribution, Display, Consumer Dialogue, Volume & Share.
  • Implements cyclic activity to deliver against both brand and trade objectives supported by fixed/cycle trade coverage.
  • Allocates/utilizes resources to support the achievement of regional objectives
  • Develops ideas and identifies activity to drive dialogue via trade partners with the intention of driving off take and growing corporate share within a defined area.
  • Evaluates the Return on Investment of activity implemented into the market and provides feedback of results to establish Best Practice.
  • Management of costs ensuring trade spend effectiveness across the region covering - cost centers, and B2B marketing spend.
  • Ensures that outlet information is accurately captured within the RCS 8 system to enable full evaluation of regional universe data to be used in the facilitation and development of trade marketing activity.
  • Evaluates Brand/Trade activities implemented into the market to establish the impact on trade and consumer behaviors.
  • Monitors the competitors’ activities and the effects within the trade and consumers behavior
  • Monitors and evaluates regional performance to ensure the full achievement of objectives.
  • Provides effective coaching to the Regional team to successfully implement and achieve operational plans.
  • Maintains high levels of team motivation by creating a dynamic, empowered and fun working environment which drives the achievement and over performance against objectives.
  • Undertakes a capability gap analysis and develops an appropriate training plan; provides the necessary coaching and support to ensure the skill and knowledge levels which exist within the team are relevant to the needs of the business and delivery of the plan.
  • Ensures the regional team are kept fully informed and briefed through effective communication of objectives, progress and future action plan in order that effective planning and in-market activities can be implemented.
  • Communicates internally and externally on all aspects of International marketing principles.
  • Ensures effective and timely recruitment of any vacancies, management of any leavers and other human resources issues affecting the team.


Essential requirements

Functional Knowledge & Skills

  • Brand and trade strategy development
  • Trade marketing
  • Customer engagement
  • Account management
  • Trade programme development
  • Field operations

Managerial & Interpersonal Skills

  • Motivating, coaching and developing people
  • Developing and maintaining relationships with clients, external suppliers and commercial partners
  • Effective communication and presentation
  • Selling
  • Negotiation and influencing
  • Project management


  • The RM will need to possess strong leadership skills to manage the development of their team. 
  • In addition, the role requires a high level of business acumen and he/she will need to have financial and analytical skills to enable them to prepare, implement and measure area/business plans. 
  • The RM also needs influencing and communication skills to mobilise and align resources from elsewhere in the business.
  • It would be beneficial for applicants to have a minimum of 5 years experience in Trade Marketing in an FMCG and specifically relevant experience in line management, brand management or key account management


Desirable requirements

  • Delivery against regional plan objectives supporting the overall achievement of the channel – Distribution, Display, Dialogue, Share and Volume contribution
  • Achievement of full territory coverage and cycle plan (call frequency/rates) objectives
  • Execution of brand activity and trade coverage in line with cycle plans
  • Development and promotion of people
  • Return on investment for account based and in field activities, covering DS /TM covered areas and non-covered areas
  • Innovation and development
Vous ne pouvez pas postuler à une offre expirée
  • Lieu de travail Cheraga, Alger, Algérie
  • Date d'expiration 05 Juillet 2018
  • Niveau de poste Responsable d'équipe| Confirmé / Expérimenté
  • Secteur d'activité Services
  • Niveau d'étude (diplome) Master 1, Licence Bac + 4| Master 2, Ingéniorat, Bac + 5
  • Nombre de postes 01
  • Type de contrat CDI

your difference

Quel que soit votre profil, c'est votre personnalité qui fera la différence. Afin de répondre à nos challenges stratégiques, nous avons besoin de collaborateurs talentueux qui ont une vision claire et font preuve d'enthousiasme et de créativité pour être toujours plus performants au sein d'une entreprise où il fait bon vivre.


British American Tobacco Algérie est régulièrement à la recherche de talents exceptionnels. Si vous avez le goût du challenge et que vous désirez travailler dans un environnement dynamique et varié, consultez notre rubrique «carrières»

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